It's Stoke.
We stick stuff on our valuables & belongings.
StickStuckStoke
Once something's been stuck, it's claimed. It stops being generic — it becomes yours. That moment is where Stoke begins.
Meet the ostrich.
The ostrich is famous for sticking its head in the sand. We reframed that.
Curious, calm, confident
Never aggressive
For us, being "stuck" isn't hiding. It's grounding. It's choosing something and making it yours before you move on.
Fear means it matters.
Fear isn't weakness. It's a signal that something's worth paying attention to. The ostrich doesn't hide — it grounds itself before it moves. That's the moment Stoke starts.